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10 Examples of Stars Leveraging Their Fame on Twitter
As a tool for building a large following in a short time, Twitter is hard to beat. That’s why so many celebrities are using their profiles to such great effect. It provides a venue for communicating with their fan base, and building their brand. The following are ten examples of stars leveraging their fame on Twitter:
- Wil Wheaton @Wilw – Known to trekkies as Wesley Crusher on Star Trek: TNG, Wheaton has reinvented himself as an online personality as well. Regularly interacting with his followers, as well as following back, he has generated a following in large part because of his techie persona as well as his on-screen celebrity.
- Stephen Fry @stephenfry – British actor and comedian, Fry is another example of engaging celebrity who follows and tweets quite often. His tweets are genuine, funny, informative and a lot more frequent than you might expect from a busy star.
- Ashton Kutcher @aplusk – Kutcher has gained so much of a following from his activity on Twitter that he felt obliged to announce his relinquishing of control over his account. Despite tweeting an ill-informed tweet in support of Joe Paterno at the onset of the Penn State sex scandal, Kutcher’s notoriety as well as his celebrity keep him at over 9.5 million followers.
- Jeff Probst @JeffProbst – Host of popular TV show Survivor, Probst leverages his fame by tweeting live during broadcasts of the show. As a result, his number of followers goes through the roof every time the show airs.
- Michael Ian Black @michaelianblack – The comedian leverages his celebrity on Twitter for charity causes on occasion, such as the time he roasted any of his followers who donated $5 toward a disability service.
- Justin Timberlake @jtimberlake – He and a number of other celebs used their celebrity on Twitter by announcing that he would cease updating his Twitter feeds until AIDS charity Keep a Child Alive had received $1 million dollars in donations.
- TwitChange @TwitChange – Launched as a result of the Haiti earthquake disaster in 2010, this group is dedicated to using Twitter to do good in the world and affect change. One of their campaigns involves auctioning celebrity tweets follows, @mentions for donors to their cause.
- Kim Kardashian @KimKardashian – leveraged her family’s fame to great effect in campaigning for women’s clothing retailer, bebe. Using the Kardashian connection on Twitter with millions of bebe’s target demographic via Twitter Q&A sessions, they successfully launched their collection.
- MC Hammer @MCHammer – Despite having retired from the music industry after losing his fortune, Hammer manages to have more followers that many contemporary stars. How? By staying in touch. His name recognition earned him a strong following long before neo-celebs got on board. He built his following from there by tweeting regularly, and responding to his followers’ tweets.
- Jon Bon Jovi @BonJovi – Sometimes a star needs to leverage his Twitter fame in order to provide proof that he’s still among the living. Bon Jovi had to post a tweet with a photo and time stamp recently, to quell rumors of his passing.
These are just a few of the celebrities to make it big on Twitter. Many more minor celebrities have quite the following on this flexible and fun social networking site. Check it out and see if your favorite celeb has a Twitter account of their own!
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